We all have our preferences when it comes to creating traffic, and Google Adwords is perfect for those who like ultra-fast results along with highly targeted traffic. There’s no question in anyone’s mind about how effective it is; in fact it’s extremely effective and almost without parallel. If you want to be an Adwords demigod, then you’ll need to learn and have patience. Adwords is not to be toyed with or disrespected because if you do that, then you’re in for an expensive lesson in humility. Your very best bet for avoiding some Adwords mistakes is to take some cues from those who went before you and made those mistakes. In this article we shall be discussing 3 AdWords mistakes that you should avoid at all costs. These Adwords tips are very important when it comes to Internet marketing strategies.
First up is a word about the competition; and the mistake here is avoiding what they have to offer you in terms of learning from them. When you go online and research your niche market, you’ll realize that your competitors are already using AdWords to drive traffic. To save time and be efficient, it’s probably best to pay attention and study the ads on the first page of the SERPs. You want to do PPC advertising but you’re new, or maybe lacking in experience, so if that’s the case then here is an approach that will quickly solve at least some of your issues. You can easily determine which ads are doing well, making money, by observing them over time; and any ad that is still in the show after about a month is definitely making that marketer money. Make a swap file of these ads and study them to find out what’s making them tick. Just about anything can be improved upon, and so that is your ultimate goal by learning from others. Practice will make for great outcomes, and that will be reflected in your own conversion rates if you do this.
Be careful when you set your budget because you don’t want to make it too high. The fact is you can lose a lot of money with AdWords if you don’t know what you’re doing. There are safeguards in place, but still you probably don’t want to max out your budget in an hour or two.
If you have your budget set too high, and can’t quite afford it, then you can be spent before lunch. So the important thing is to get experience and have a good feel for the market you’re in.
Each specific ad group really needs to have its own special landing page. Obviously, and think about your own experience here, people naturally want to find information that has a lot to do with the keyword phrase they used. Then when they click through on your PPC ad, they are expecting to find more relevant information. People want what they want, and that’s online business life; so if your landing page disagrees with your PPC ad; then there will be trouble in the sense that the reader will simply walk away. Never send online readers to your homepage for your main, authority site. Always take the time to make landing pages that match your particular ad. There is a definite learning curve associated with Adwords, but if you take the time to follow it your mistakes will be less costly. Book learning is very important, but after that it’s a matter of getting your experience with real campaigns. Everyone starts at the same place with Adwords, and that is at the very beginning.