As you browse the web, you find something interesting, and you bookmark it. This practice of tagging pages and keeping them with you is called bookmarking. When you use special purpose social sites for it, then it is called social bookmarking. It started as a way to offer internet users something with which they can access their bookmarks from anywhere.
When you bookmark something on your system, it is stored in your browser’s database, and when you are working on some other computer, you cannot access those bookmarks. With social bookmarking, you can access those pages from all around the world.
Here, users save pages as bookmarks that are generally open for public visibility, but they can be private as well. You can even share your bookmarks with your friends.
When a user finds something interesting, he bookmarks it, which means that the given page is interesting, and thus bookmarks can increase your page rank. Search engines take these bookmarking websites seriously, and thus the more well-liked your page is, the higher page rank you will get.
In order to jump into social bookmarking, you need to join a bookmarking site and create an account. Then you can make friends, and share your pages with them, and access their pages as well.
When you save your bookmark, you can insert your keywords for the kind of tag you are adding. By using these tags, you can organize your bookmarks, and users can easily go through them.
When you make your friend group on a social bookmarking site, you all can help each other find the websites of common interest. So how does bookmarking help you in web advertising? The answer is simple- make your website informative and interesting so that more and more people would bookmark it. As some people bookmark your site, it will gain popularity, and thus it would be easy and free advertising for you. Since it is used to find great content on the internet, if your website is bookmarked by people, you can rank high, and more people would visit your website. You can reach millions of users and market your products and services using this process.