Category: Business Website Design

The Easiest Way to Create Targeted Email Marketing Lists

Why would you ever buy targeted email marketing lists when it’s easier, less expensive, and more effective to build your OWN lists? The emphasis is on OWNING your list and being in control of your business and your financial future. Seriously, if you are not using tools to build your list of targeted customers, then you are not building your business.

As far as assets on the web go, your list of email subscribers is the greatest asset you can have. Here’s why. Having targeted email marketing lists of niche specific prospects allows you to develop countless permission-based email marketing campaigns to promote and sell your products and services on a continual basis whenever you WANT to. But that’s just the tip of the money-making ice berg.

When people subscribe to your email list, they are saying, “I like your stuff and want more!” AND they are giving you their permission to email them again and again. These are hot leads that have already taken an action step to include themselves in your future marketing. These are not just fans and followers. They are bonafide qualified prospects who have taken the important step to type their name and email address into your subscription form.

However, in order for a visitor to give up their precious contact information, you must deliver something that is very valuable to them. We often recommend creating a free report, ebook, video series, teleseminar, webinar, or some other information product. The way you create value is by addressing your audience’s challenges. This is why it is absolutely essential that you comprehend your customer and connect to their problems so you can offer your unique solution. This process can be automated to attract new prospects and build more targeted email marketing lists.

There are several ways to build your email subscriber list. Here are a few of the most common:

  1. Keyword strategies: Using profitable keywords in your written or video content driving traffic to your lead capture page. This strategy is also called website SEO or Search Engine Optimization.
  2. Social media: Strategizing using Facebook, Digg, Twitter, etc., to create relationships with others online and attract people to you and your lead capture page.
  3. Collaboration and joint venturing: Working with others in the industry to cross-promote each other’s products/services.
  4. Paid advertising: Google and Facebook have excellent programs for targeting customers to build your list.

But here’s the most effective and easiest way to create targeted email marketing lists. Create several short (2-3 minute) solution-driven videos and syndicate them through video distribution sites and social media networks. In case you haven’t heard, video is the number one driver of traffic to websites, blogs, and lead capture pages. If you have not entered the world of video yet, now is the time!

The power of communicating using this medium is staggering and so is the potential for extremely high lead conversions. You have the ability to drive traffic from your videos to your home page of your website, blog or (even better) your lead capture page where prospects can subscribe to your valuable information. This automates your ability to build multiple targeted email marketing lists so you can ultimately present them with your future sales campaigns.

One essential key to getting your videos to function as traffic generators and list builders is to research and use ‘profitable’ keywords in the title and text description of your videos. Also you must include a clear call to action at the end of your video. TELL your viewer where to go and what to do next. Even something as simple as, “get instant access to my free video training course by going to my-website-dot-com right now and just enter your name and email address and I email everything to you right away.”

(If you want to see a video driven targeted email marketing list campaign in action, go to )

Be sure to over-deliver quality content and treat your subscribers with care. These email s

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Targeted Email Marketing on Your Online Business

Targeted Email Marketing

The importance of Emails in business communication cannot be overemphasized. Businesspersons as well as customers devote several hours everyday to send and receive business emails. Its importance in modern business is totally unprecedented. The most updated email marketing technology makes it possible for you to send reasonably personalized email using population-related, ethnic, behavioral, or other information you have about your customers. Email marketing aimed at specific types of customers enables greater attention to customer interests, repeated visits to the websites, and higher ROI from your marketing efforts.

Email marketing with relevance is an essential part of any online marketing campaign. It is the best way to continually increase leads and also to get them to return to your website. Whether you are using search engine marketing or not, targeted email marketing can help your organization make the most use of your marketing.

Basics of Targeted email marketing

If your goal is to kickoff your email marketing campaign, one thing you need to do is focus on your target market. You need to have a thorough understanding of your target market. At this point, you need to build detailed lists. Email marketing would be a damp squib without having a large database of email addresses on your list. If the list is ready, the next task is to get a very persuasive email written.

One of the most important things is the subject line. One cannot send out a promotional email with a flimsy attitude to make sure that it doesn’t sound spammy. Skillfully written, it can prove to be very effective. The subject line should be made really attractive. The content of the email has to be constructed with considerable thought and expertise. Paying attention to all these will ensure the expected kind of results from the receivers. That way the end result of your email marketing campaign can be very fruitful.

Make sure all the email ids are legitimate. Do not send out emails to people who are not your target customers. They will be the only ones who are interested in getting supplementary information. It is usually pointless to send thousands of emails to a number of random addresses. Your emails should look attractive. In order to accomplish that, carefully design the layout and colors. By working on the language of your emails, you can attract a large audience. Do not place content which your audience might find boring. All these would make your emails effective.

Benefits of Targeted Email Marketing

- No additional software is required

- Real-time tracking may be carried out (view opens, click thru and responses)

- Has a very easy forward option, which would let you forward your email to a friend.

- Dynamic List Management

- You can maintain unlimited number of lists. Lists may be created easily.

- Easy carrying out of editing and scheduling of campaigns.

There are three reasons to run an email marketing campaign:

·You can develop a better relationship with customers, resulting in improved trust and sales.

· It is a great way of promoting your own products.

· You may sell advertising or the products of others you may have tie-ups with.

You may come across problems such as spam and email blocking. Targeted email marketing continues to be a very effective marketing method. As in the case of everything, the more aware you are of it, the better you carry out the marketing.

If email marketing is used the right way, it would prove to be the best way to balance the lower costs with the more motivated response rates. This could be brought about by making it as effective as possible. Your marketing campaign must be based on an improved content, accurate tracking and the right kind of targeting.

The most basic rule of effective targeting is absolutely straightforward. Decipher what your target set is in need of and then offer it to them. Email has a more personal flavor. It is a more Effective Internet Marketing method than selling through a website, which lacks the human face. Being a stronger medium, a website has the potential of harming your reputation and sales.

Putting targeted email marketing into action enables you to reach your target audience and build customer relationships. Targeting is nothing more than the art of focusing your marketing on a particular niche. The two variables you need to work upon are the message and the list.

Email marketing has become a crucial tool for getting customer attention in the first place and making sure that the customers stay. Today everyone has an email address and most users know a good deal about the system. About ninety percent of the customers look forward to getting confirmation orders for their purchases and information about shipping over email.

The How Tos of Targeted Email Marketing

Targeted email marketing is an important advertising and lead generation tool, since it involves the controlled dispersal of information to recipients who have already expressed an interest in the product, service, or industry connected with the email. When a person subscribes to an email list, whether via a website, email newsletter, or by other means, it is a clear sign that the person is question has an interest in the product, service or industry in question. There are several ways to make sure that a marketing email is opened and read, and hopefully acted upon, and this article will discuss a few such ways.

Emails should be timely. It is important to make sure that the email contains information that the reader cares about, and is also timely. Certain products and services are only marketable at certain times, and it is essential that the emails reach the consumer at the appropriate time. A swimsuit promotion may not work very well during December or January, for example.

Emails should be useful. This is essential, and similar to the old journalism question, why is this newsworthy? Why should the reader care, in other words, about this email? This is where placed calls to action, specials, i.e. Get one month free, etc. An email that contains a lot of information but does not offer the reader anything in return is sure to be passed over by people who receive many, many emails each day.

Emails should be short and to the point. Emails that look lengthy, whether due to the volume of content or improper pagination are often skipped. If it is necessary to include a lot of content, a link to the website in question that readers can click on in order to finish the article that they are reading is a good idea for many reasons. This is a direct call to action, because it sends the consumer directly to the merchant site, increasing the chances of a sale, which is, after all, the ultimate goal.

A targeted email marketing campaign can be difficult and time consuming to manage, which is why many businesses and organizations are turning to companies and software products that manage email marketing campaigns automatically. Email marketing campaigns are powerful marketing tools, and in the right hands, they can make the difference between a slow sales month and a month when leads come pouring in from interested, enthusiastic consumers.

When network marketing, targeted email marketing is a huge help

When you get into  will definitely help you along. It could be the difference between pounding your head on the desk and actually making sales. It could also save you from annoying the people closest to you.

You see, with internet marketing, you have to chase down leads, much like in standard email marketing. One definite selling point for the truly good network marketing companies is that they will provide you with a targeted or “hot” list of recipients. These lists go a long way toward actually making sales.

Let’s contrast this with “cold” lists or even no list at all. Hot lists are people who have already expressed an interest in products similar to yours, and might be amicable to buying them. Cold lists are people who haven’t even been consulted, or maybe they just ignored previous offers. Really, the best thing you can expect is to pare it down to a hot list of your own. Without a list, you’ll have to create your own, and people often start with their friends and families.

With all that said, a campaign will go a long way to boost your internet marketing sales. Sure, you could theoretically go through the slower process of using the social networks. However, mass mailing a hot list can seriously speed up the process.

Think of it like this. Pretend you’re selling Avon door to door. Imagine being able to hit a thousand doors or more all at once! Even better, imagine that everyone on the other side of the door once said “I’d love to, but I don’t have the money right now.” As you can imagine, your chances of getting sales in the first day are through the roof!

Targeted Email Marketing Features for Business

Are you thinking of investing in small business email marketing? Before you commit to a specific email marketing company, you should assemble a list of the features you desire. Read on for some popular targeted email marketing features to consider.

1. Email Templates

In order to hold a reader’s attention, your messages have to be visually compelling, featuring images of your products and services. These messages are also valuable branding opportunities, and should be enhanced to include your company colors and logo whenever possible.

Some email marketing services allow users to customize their own templates, while others handle the process on their end. Depending on the company you choose, you might even be able to request a custom design.

No matter where your design comes from, make sure that your email marketing company checks its templates in multiple browsers and email clients so that your messages will always appear as intended.

2. Social Networking

Who doesn’t like killing two birds with one stone? At many email marketing services, targeted email marketing and social networking go hand in hand. For example, certain services allow you to automatically tweet a copy of every email newsletter you send out.

Additionally, email messages can be modified to include social sharing buttons, encouraging users to share your newsletters on Facebook, Twitter, and other services. This can help spread the word about your business on a variety of platforms, all from a single email!

3. Contact List Management

For effective small business email marketing, you have to make sure that your messages are reaching the right people. Ideally, you want a large distribution list, consisting solely of readers who are interested in your products or services.

To this end, most email marketing services include contact list management capabilities. This could involve API integration, so that you can add a sign up form on your webpage or blog to increase your subscriber count.

A good marketing company will also monitor bounces and unsubscribes to make sure your contact list includes only the proper audience.

4. Statistical Reporting

Email campaigns are extremely easy to track, and any good email marketing service will send you relevant statistics on a regular basis. Your statistics should tell you how many people are reading and forwarding your messages, in addition to how many clicks the various links in your newsletters are receiving. If your targeted email marketing campaign involves social networking, you should be able to see statistics on social media shares as well.

Some email marketing services feature email comparisons, so you can see how your newsletters are doing when stacked against similar campaigns.

Depending on your budget and business goals, your targeted email marketing campaign may not require all of these features. Still, it’s important to explore your options, consider your needs, and know which features to demand from a potential internet marketing company.

Targeted Email Marketing – Explode Your Profits

You may be placing free classified ads, or buying random lists of opt-in leads from lead generators. However, the real profits are made when you target your efforts only to those who definitely need and desire what you have to offer. Targeted email marketing accomplishes just that.

Email marketing is just what it sounds like-sending offers and promotions through email to someone who has requested such offers. This is one of the least expensive ways to market an online business, and one of the least time consuming if you use an autoresponder. However, having opt-in leads isn’t the same as having targeted leads.

Targeted email marketing is the process of sending out emails to those who specifically require your products, services, or business opportunity. There are many ways to obtain targeted prospects, including purchasing email leads. These lists of prospects are often pre-qualified based on a series of data or a survey.

For example, if you are trying to sell books about parenting online, you need to target parents. Such information is publicly accessible, and parents may be contacted in a number of ways by a lead generator with an offer to opt-in to information about parenting. Once they have agreed to receive emails from third parties regarding parenting, you can purchase their email address on a list of other targeted email marketing leads.

Targeted leads are much more reliable than any other type of email leads you may generate. As with any method of marketing, success is in the numbers. The more contacts you make, the more sales you will make. However, the numbers get a lot easier to master when the contacts you make already have a need and/or desire for what you have to offer.

Targeted Email Marketing: Make Your Promotion Interesting

Marketing is very interesting. You can never say what will click in promotion campaign. Likewise no one in the early 1900s would have given it a thought that people will promote through Emails. But now Email marketing is a buzzword. Every company, be it big, small or medium, related with any vertical is promoting through Emails. They are relying on targeted Email marketing to a great extent.

In fact, targeted Email marketing is considered as the best option of marketing through Emails. Here people know you, your company and the products so they are at ease with the campaign. This has become successful also because Internet is the place of mass consumers who are using it for shopping purposes. People are buying myriads of goods through Internet like T-shirts, books, latest gadgets, accessories, electronic goods, soft toys, auto-accessories and even property. That is why Email marketing has become the total online advertising solution. Here the Email list of your target audience is selected and you reach to them via an opt-in campaign. And if you already have an internal database with direct mail information, then you can do it easily.

But, if you don’t have any practical idea about how to do it then you can take help from professionals providing consultancies regarding it. These solution providers can provide you developed content, headline and compelling copy in an attractive format. Any such Email marketing company would get you ready for starting your targeted Email marketing campaign. The company would upload the Email list and implement the whole campaign. Its most attractive part is that you can ask for web-based tracking and reporting system by which you can measure the effectiveness and ROI of your ad campaigns.

No other ad campaign can provide such transparency like can do. You can make changes in your campaign when ever you think. You can change your target audience also. Therefore opt for this efficient marketing and promotion tool. It is quite affordable. After all promotion must be interesting.

Targeted Email Marketing – The Most Powerful and Proven Way to Market Via Email

The notion that you can just send a bulk email blast to thousands of random people and generate sales is becoming a thing of the past. As with any kind of marketing the best way to generate a really successful campaign is to use targeted email marketing.

In the past, people were more concerned with volume of the list more so than how targeted it was. It was believed that if you blast to as many people as possible you’ll see positive results. Mailing in volume can give decent results in some cases, but you are also wasting resources and literally spamming. Keep in mind the new spam laws always require that your list is truly opt in and targeted. When you mail to a list that is targeted specifically to what you have to offer, you will see a much better conversion rate.

Your goal is to generate sales, and there is no better way to do this than with targeted email marketing. It is simply a great way to advertise what you have to offer. Once you follow all the laws that govern email marketing, and build your list to be opt-in and targeted to what your business is about, you can expect fantastic results.

You’ll find companies offering targeted email lists for purchase, but I’ve found that the word targeted can be a bit confusing. Some companies that state their email lists are targeted, simply mean that the list was harvested based on categories, and not generated using legitimate opt in methods. Therefore, before purchasing any targeted email list, always inquire and get full details on how the list was generated.

Above all else, co-registration, and building the email list from scratch on your own, is truly the best and safest method of ensuring that you have a targeted email marketing campaign.

Heart of E-commerce – Targeted Email Marketing

Targeted email marketing allows businesses to practice precision marketing where only the intended recipients are targeted. In targeted email campaigns, emails are send only to specific recipients based on their requirement and need.

ROI from targeted email campaigns

Returns and response from targeted emails invoke increased attention and more positive response than randomly delivered email campaigns. Reasons are obvious, mails are send only to those who have expressed desire to receive your email communication.

Targeted email marketing services require quality and segmented database. Division of your entire customer data file into different customer group based on revenue, buying preference, behavior or demographic characters are essential to bring positive returns.

Why targeted email campaigns works

Email marketing works for a variety of reasons

  • It works on quality data
  • It allows targeting
  • It is effective and versatile
  • It drives direct sales
  • It builds one-to-one relationships and trust
  • It supports marketing team

Improve campaign through targeted email marketing services

The ROI of email by targeting interested customers with clear, relevant content can drive relationship on a spiral gain. Studies have shown that targeted email campaign has the ability to increase returns by nine-fold than compared with broadcast campaigns.

The crucial element in targeted email marketing solutions is to understand user behavior and deliver appropriate messages containing natural product or service affiliates.


Next time you send email promotions, include clear message strategy based on value and offering. Flavor your promotion by adding relevant personalization based on customer insights and drive product affinity for effective cross-sells and up-sells.