Why would you ever buy targeted email marketing lists when it’s easier, less expensive, and more effective to build your OWN lists? The emphasis is on OWNING your list and being in control of your business and your financial future. Seriously, if you are not using tools to build your list of targeted customers, then you are not building your business.
As far as assets on the web go, your list of email subscribers is the greatest asset you can have. Here’s why. Having targeted email marketing lists of niche specific prospects allows you to develop countless permission-based email marketing campaigns to promote and sell your products and services on a continual basis whenever you WANT to. But that’s just the tip of the money-making ice berg.
When people subscribe to your email list, they are saying, “I like your stuff and want more!” AND they are giving you their permission to email them again and again. These are hot leads that have already taken an action step to include themselves in your future marketing. These are not just fans and followers. They are bonafide qualified prospects who have taken the important step to type their name and email address into your subscription form.
However, in order for a visitor to give up their precious contact information, you must deliver something that is very valuable to them. We often recommend creating a free report, ebook, video series, teleseminar, webinar, or some other information product. The way you create value is by addressing your audience’s challenges. This is why it is absolutely essential that you comprehend your customer and connect to their problems so you can offer your unique solution. This process can be automated to attract new prospects and build more targeted email marketing lists.
There are several ways to build your email subscriber list. Here are a few of the most common:
- Keyword strategies: Using profitable keywords in your written or video content driving traffic to your lead capture page. This strategy is also called website SEO or Search Engine Optimization.
- Social media: Strategizing using Facebook, Digg, Twitter, etc., to create relationships with others online and attract people to you and your lead capture page.
- Collaboration and joint venturing: Working with others in the industry to cross-promote each other’s products/services.
- Paid advertising: Google and Facebook have excellent programs for targeting customers to build your list.
But here’s the most effective and easiest way to create targeted email marketing lists. Create several short (2-3 minute) solution-driven videos and syndicate them through video distribution sites and social media networks. In case you haven’t heard, video is the number one driver of traffic to websites, blogs, and lead capture pages. If you have not entered the world of video yet, now is the time!
The power of communicating using this medium is staggering and so is the potential for extremely high lead conversions. You have the ability to drive traffic from your videos to your home page of your website, blog or (even better) your lead capture page where prospects can subscribe to your valuable information. This automates your ability to build multiple targeted email marketing lists so you can ultimately present them with your future sales campaigns.
One essential key to getting your videos to function as traffic generators and list builders is to research and use ‘profitable’ keywords in the title and text description of your videos. Also you must include a clear call to action at the end of your video. TELL your viewer where to go and what to do next. Even something as simple as, “get instant access to my free video training course by going to my-website-dot-com right now and just enter your name and email address and I email everything to you right away.”
(If you want to see a video driven targeted email marketing list campaign in action, go to )
Be sure to over-deliver quality content and treat your subscribers with care. These email s
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